Research & Development
Ayurveda is not guesswork. It’s a time-tested science. But to make it work in today’s context, we combine its ancient roots with modern innovation.
Our R&D process is led by a team of:
- Experienced Ayurvedic vaidyas who bring years of practice-based knowledge
- Nutritionists & food technologists who help formulate for palatability and absorption
- Scientists & clinical researchers who validate safety, dosage, and interactions
We follow a 5-step process for every product:
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Problem Identification
We don’t chase trends. We listen to our customers—real people dealing with sugar crashes, low energy, chronic fatigue, bloating, etc.
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Classical Text Research
We consult scriptures like Charaka Samhita, Sushruta Samhita, and Ashtanga Hridayam to understand ancient solutions to modern issues.
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Herb Selection & Synergy Mapping
Every herb is chosen for a purpose. We also study how herbs work together (yogya samyoga) to create maximum benefit without side effects.
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Modern Validation
Where applicable, we conduct pilot studies, lab testing, and bioavailability analysis to ensure our products actually work.
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User Testing
No product goes to market without feedback from real users. If it doesn’t show real-world benefits, we go back to the drawing board.